Think of your promo merchandise as glorified brand ambassadors. Each piece of merchandise will instantly give prospective customers a first impression of your company; it will create an image of who you are as individuals and as a company – so you’ve got to make sure it’s a memorable product. In order to gain the right kind of attention and public impressions, you have to speak to the merchandise Guru Gods and ask: Do you really need it? Your product choice has to be appropriate to your company’s vision and mission identity; e.g. are you amongst others in the sports industry – selling a service or a product? A water bottle or an accessory such as a reflective band or sports towel could be a great approach to selling the life style. Orrrr, how about you’re involved in community development? Customised seed packets, or draw-string backpacks to avoid littering is another take on promoting your company beliefs. Is it a product for life, not just for now? You want to be able to freely give this product and know people will be proud to keep and actually use. Distributing thoughtless and cheap junk will have a life span to the closest bin – do not depict your brand as substandard, it’s your livelihood! The quality of your merchandise deeply reflects the value of your product or service; you want people to be proud of what they receive and show it off time and time again – at the gym or just scooting about day-to-day life. The customers wearing/ using the product are a walking billboard; you have to nail this decision! It’s a gateway to direct and free brand advertising. It might also be wise to take note that if you are a brand that promotes environmental issues or quality of working establishments, etc. that you do choose a product that is environmentally friendly and/ or made in the UK. Does it stand out? Does it make you look like a trendsetter or a follower? Neither is bad – as long as it stands out in the crowd. As well as making it practical and relevant, it has to have some creative spunk for people to remember your brand and associate great memories when they see, wear or use the item. For example, a pen need not be boring; your choice of colour and shape would set it apart from the rest, why not even make it a mini permanent marker? A keyring is as common as it gets, but a mini tape measure keychain from a real sports apparel company is both useful and unforgettable. Your promotional merchandise walks and talks your brand. Choosing them is serious business, but by keeping these 3 questions in mind, making the decision will be a breeze. So now what does your merchandise say about your brand?Read more...
The Future of Cycling; 2018 TrendsWith a little discussion over lunch time cheese and crackers in the office about the evolution of E-bikes and how we'd fancy a wee E-Road bike ourselves, it got us to thinking what predictions and trends are heading our way in 2018. From disc brakes and indicators, to off loading our gear into the hollow tubes of the bike - what else is in store for the industry in 2018? We've had a little look at what to expect and what's already in the pipelines of being launched into the cycling world. MTB bikes are hitting it off by getting longer, slower and slacker; and next year's trend predict this geometric calculation isn't staying in the enduro community! Nope, it's sliding in among lightweight XC hardtails! The expertise behind the manufacturing of these frames is lending more stability and predictability to handle this future trend of more technical cross-country courses. Integrated Storage; bar end to bar end, a South African brand is already ahead of this 2018 trend - using a tire plug system that mounts inside your bar ends. There's also the result of the Fork Cork, a good looking solution to hiding a few extra necessities on the bike and ensuring it fits any modern tapered fork on the market. Any other hollow tubes you see fit for stuffing your extra gear in? Or is this an impractical approach? In terms of racing bikes, the idea of disc brakes is increasingly catching on. Racing cyclists saw this years ago with mountain bikers. This crossover idea is taking effect more and more in the cycling scene. It's the Gravel bike's turn! To most of our untrained eyes , gravel bikes look pretty similar to cyclo-cross bikes because of their relatively thin studded tires and race bike aesthetics. But there's so much more to it than that... The differences lie in the details. The geometry is designed for a not so freeride and more upright posture. Gravel bikes run more smoothly, are more stable, and have spaces to mount a luggage carrier built into the frame. A bigger, badder ass splash is coming to town! This little piece of magic is clamped underneath the seat and keeps the majority of the dirt away from the rider in muddy and rainy weather. There are also wider variants in 2018. Lazer lighting! Initially designed by a budding student turned entrepreneur, this technological brain has been designed to control a laser, LED lights, Bluetooth and GPS for London’s new fleet of Santander bikes, The Laserlight works like this: as you cycle at night a laser image of a green bicycle is projected onto the ground five metres in front of you. And lastly, because this one's going to blow up! Cementing itself in line among the cycling sector in 2018 is bike leasing. Employees can rent a work bike from their employer. In this case it does not have to be a classic city bike or e-bike. Racing bikes, gravel bikes and cyclo-cross bikes can also be leased. Even if the employer does not finance the costs themselves, everyone who opts for a leased bike has a financial (fiscal) advantage. And the future for TCJ? From design to print, our machinery, software and staff are of the highest quality in the cycling manufacturing business. With our software holding the capability to almost run itself, we are able to look ahead to future development.
Falkirk's honoured community, and two of Scotland's most well-known tourist attractions (Falkirk Wheel and The Helix) our located right across the heartland of Scotland. It is also home to Callendar Wood Estate; a keen walkers absolute heaven! With majestic and picturesque views through the towns 500 year old woodland, you can leave your troubles at home and burrow through the forest.
This year The Helix will celebrate the towns first ever Horse Power event; commending the heavy horse drawn history of the industry and economy; pulling the wagons and ploughs, barges and coal ships that shaped the structural layout of the area. 'The Kelpies name reflected the mythological transforming beasts possessing the strength and endurance of 100 horses; a quality that is analogous with the transformational change of our landscapes, endurance of our inland waterways and the strength of our communities.'
Did you know:
- 300 tonnes each
- 30 metres high
- 1200 tonnes of steel-reinforced concrete foundations per head
- 928 unique stainless steel skin-plates
- Built on site in 90 days
The Helix is the centre of all things active, with paths connecting over 500 kilometres of cycle routes across the Falkirk district. You can check out some of the local riders jaunts and regular rides here. The options are varied from very family friendly, to loner rider technical trails.If you're coming through, you have to bring the kids and your bikes to do The Helix Around Town Tour is a 16 mile circular cycle route starting at Falkirk Stadium and connecting The Helix, The Falkirk Wheel and Callendar Park. The HArTT begins at The Helix and travels by cycleway and towpath through woodlands, glens and communities. If you're local to the area or are looking to fill some spare time by lending a hand, you can apply to become a member. The Bespoke Community Development Company have constructed and maintained all sorts of trails in the area - one being the Falkirk - Linlithgow route of the John Muir Way Cost to Coast. This route will tick off plenty on your sight seeing list as you can see Falkirk Wheel and Callendar Park.
It's not only Edinburgh and Cardiff that are new to the event; there's a further 9 neighbouring cities that will be visited!! But you'll need to stay tuned to find out. This year there are going to be summit finishes - which haven't been seen since 2013. Now lets get to the good bit! Stage 1: The 188-kilometre Royal Mile opening in Scotland's capital will also include a 79km loop in the Scottish Borders, allowing the fans and passing spectators to see the worlds fastest on two wheels, not once - but twice in one day! Stage 2: Racing from Kielder Water and Forest Park, all 120 of the worlds greatest cyclists will travel approx. 211km; making it the longest stage of the tour. The race will finish in Blyth with a finishing loop, so if you miss a beat - don't worry, you'll see it for a second time this year. Stage 3: A 182km stage, passing through the Normanby Hall County Park estate and finishing in Scunthorpe. Stage 4: At this halfway mark, all 120 roadies will pass through Harworth and Bircotes where the museum and memorial to 1965 World Champ Tommy Simpson is located. Stage 5: It's time trial timeeee! The 10 mile loop will start and finish in Clacton - who'll come out on top here... Stage 6: Some of the new neighbouring towns added to this years tour come in to play here. With the professionals passing through Mildenhall, Bury St Edmunds, Eye, Framlingham and Woodbridge. Stage 7: Who'll stumble at the last hurdle... With the King of the Mountains climb commencing just 10km before the decent into Cheltenham (also a new town). Stage 8: Where the Cardiff finale welcomes the winners! The 180km route will begin in Worcester and finish on King Edward VII Avenue near Cardiff City Hall. You can find all the available live broadcasts here!
Autumn Cycle JerseysThere's no such thing as bad weather... Just bad clothing! Autumn comes around like clock work every year (22nd September) this year to be specific, so planning ahead is imperative - especially this side of the border; blue skies and heats of 25 degrees one minute and tsunami effects the next! Luckily, technology is ever advancing in the print manufacturing and textile industry and we're able to provide our customers with the most appropriate specification of garment for all seasons. The general rule of thumb is to protect your core extremities, if they're protected you'll be riding in relative comfort. Throughout, the next few months or so, you're going to have to build your winter wardrobe too. It's about quality rather than quantity; often we're told to layer up, but remember whatever you put on, will at some point have to come off, which can potentially leave you fighting a battle with the elements which aint going to be fun! Our prices are certainly the most genuine on the market; you don't have to pay through the nose for guaranteed quality. You will still have a garment that allows for breathability, comfort, performance and of course is aesthetically pleasing - dressing for comfort doesn't mean you need to look like a dafty! We've listed our top products for the unavoidable seasonal changes to come: Socks: our performance socks are created with CoolMax CoreSpun fibers to wick moisture away from the foot to allow fast evaporation, while providing an excellent defence against blisters. Our socks put the CoolMax on the inside of the sock where it belongs and the nylon on the outside to provide lasting durability. The cuff uses Lycra to offer a truly gentle, supportive ankle band. Knee Warmers/ Arm Warmers: these are the ultimate accessories for temperature control for those days when the thermometer fluctuates. Using brushed back roubaix lycra this is the most versatile solution to keeping your limbs comfortable. Snood/ Buffs: a multifunctional accessory ideal and practical for all kinds of rides. The lightweight, breathable, microfibre fabric is also wind resistant and really comfortable to wear. Gilets: this lightweight garment is perfect for taking the edge of the early morning chill and lightweight enough to stash in aback pocket. Our Gilets are made from high quality Windtex® fabric with windproof, waterproof, breathable membrane. Windcheeta: This provides the optimal fit for cold weather riding, using a 3 layer Windtex® fabric which protects from wind and rain whilst maintaining good breathability / Windcheeta lite: The Windcheeta Lite provides the optimal fit for wet or that little bit colder weather riding, using a 3 layer Windtex® fabric which protects from wind and rain whilst maintaining good breathability. Jersey: we offer various adaptions to our cycle jerseys, from long sleeves and zips to silicone gripper and a Autumn/ Winter weight fabric. Our Autumn jersey is a fantastic 190gsm fabric, which is the most ideal weighted fabric for colder weather cycling. Despite the decreasing temperatures, body heat still rises vigorously and this is where the correct garment is essential for comfortable riding; heat our fabric has excellent breathing capacity as well as its heat retention protect the body’s microclimate - with a brushed back inside lining for extra insulation. All you have to do is ask! For further questies on making your jersey suitable for the change in season email: firstname.lastname@example.org Options: Short YKK Zip, Full length YKK Zip (+£2), Long Sleeve (+£2), Race fit, Zipped media pocket (+£4) and Silicone gripper (+£4).
Friday the 23rd of June saw the first day of the best biking festival of the year. The Muckmedden Head2Head Eliminator 2017, hosted at Parkhill Farm, Cupar. Arriving early on the sunny Friday afternoon meant we had our pick of the campsite, and after much deliberation settled on a spot close enough to the toilets for midnight visits. But far enough away to avoid the inevitable waft of keich that was certain to fill the air by close of play sunday. Our camping ritual insists that once parked, the first beer MUST be immediately opened and consumed quickly to avoid anyone from woosing out if the weather turns nasty. The clinking of bottles meant the start of an epic weekend full of bikes, beers and banter. Which by bedtime that evening, was had by the bucketload. Probably too much fun was had to be honest! We awoke at 7am on the Saturday slightly fuzzy, shovelled in breakfast and quickly dashed over to the event village to visit the guys at The Cycle Jersey to pick up my shiny new race shirt for the day, and special Eliminator tshirts and mugs! We couldn’t have James representing and not myself as well! Atop the hill the wind was trying to take us back to Edinburgh, and if Stevie had caught enough sick air off the cheeky double at the start of the run, that's where he just might have ended up! The course consisted of a blast along the crest of the hill, turning down the face of it over the launch pad jump, then blasting into the woods. Down a steep slippery chute, exploding into the event village and over the road gap into the final section through a barley field! None of us had ever competed in a head to head before, so we didn't know what to expect, but as usual, Aaron and his team put together an excellent format which is friendly and fun, but lets not forget its still a race!!! Its win or be eliminated! Big Steve was called first and wasted no time in collecting the teams first win of the day. James and myself followed, both winning the next few runs. However a pedal slip at the start by myself saw me eliminated shortly after and Stevie too was pipped at the post by his opponent only a couple runs previous. Leaving James to bring home some silverware for the boys, but sadly this was not to be. Eliminated by one of the top riders attending saw us all hitting the bar sooner than we would have liked! But…..without realising it, I was the last eliminated eligible to qualify for the barley dual slalom. Another smaller knockout tournament held between finals of the Eliminator event. Which to my delight, I won!!!! So when all was said and done the team gained our 2nd Gold medal, which by the way, iv only just managed to pry from my chest as I was so chuffed. It may not have been the main event, but we will take any medals we can get!! Needless to say, the rest of the Saturday evening was spent dressed up as an 80s trucker in a full mullet and double denim, flying around on a borrowed tandem bike and drinking more than our own bodyweight in alcohol! Of course it was…there's no other way! Sunday morning came and we fell out of our vans into another gale force wind and began dismantling our HQ, we said our goodbyes and hit the road for home. Another epic weekend of gears and beers with some seriously quick and talented riders thanks to Muckmedden events. Plenty banter and laughs had by us at JRS ENDURO and The Cycle Jersey, always good patter over a pint with these guys…. and not to mention our epic new racing shirts!!!! Thanks again, much love and we look forward to seeing you all at the next event. Cheers!!!Read more...
cycle jerseys - and of course with an office full of 'non' professional alcoholic beverage tasters, we knew these distilleries were a no brainer! Whisky [wiski] (Noun) 1. The term whisky comes from the Gaelic 'uisge beatha', or 'usquebaugh', meaning 'water of life'. Gaelic is that branch of Celtic traditionally spoken in the Highlands of Scotland. Ardbeg Distillery creates a new look for 2017! A distillery much more aged than others, isolated on a small and remote Scottish Isle - Islay. A place where dreams come true; through the advice of a pal or following the lead of a non ignorable aroma. The only way to understand this feeling we're describing, is to venture along the winding road from Port Ellen, knock back a dram with a breeze through your hair. Arran Distillery creates its first distillery cycle jersey! You are probably well aware, we are very big whisky fans at TCJ to say the least! Designing and stocking some of Scotland's biggest whisky brands from coastal islands - Isle of Skye and the Isle of Islay, which of course are home to iconic single malts including: Ardbeg, Bruichladdich and Talisker. Today, the Distillery is the only one on Arran! Celebrating its 21st anniversary in June 2016 and throughout its years has produced a variety of ages and expressions. The distillery also created a historic moment in 1998; opening their first cask of Arran Single Malt Scotch Whisky, also making it the first legal dram on Arran for over 160 years! Whilst making whisky is a slow process, life on Arran runs to its own rhythm. As well as being home to the only distillery - there's also plenty of cycle routes to explore and an annual Malt & Music Festival. So you can mix your two loves together and enjoy a post-ride ritual with a recovery session including a dram! The Isle of Rassay Distillery . The first legal distillery on this island! Is to begin producing handcrafted whisky this summer! This little island is popularly known for 'Calum's Road' a man made road built between 1960 -70. The story of Calum MacLeod is a compelling one; there's a plaque placed on a historic cairn at a vocal point of this incredible road that states 'this former footpath to Arnish - a distance of 1¾ miles - was widened to a single track road with passing places and prepared for surfacing by Malcolm MacLeod BEM... He accomplished this work single-handedly over a period of ten years'. All available to buy on our website - now!
'Cock up your Beaver'... Did you read that twice? I bet you did! Bute Brew Co are the very proud brewers of this unique beer. For those who aren't so familiar with Scottish history - Robert 'Rabbie' Burns is the nations favourite poet, who by no surprise did actually write a song named 'Cock up your Beaver'. He's known to have been a naturalist, a keen social observer and 'a bit of a player' - all round good guy, really... I'm sure! Tempest Brew Co (also available in enduro style). This story visits a few places around the world; beginning in New Zealand where two friends (Gavin and Annika) had a 'wow, here we go' moment. After sourcing all the kit and developing a recipe, the first ale - Long White Cloud was brewed. Fast forward a little while later, they set up shop in Kelso selling food and drink in their own little gasropub - but that wasn't enough, Gavin wanted their beer to have it's own identity; now known as Tempest Brewing Co. Black Isle Brewery is located just north of Inverness. Discovered almost 20 years ago by David Gladwin, a beer lover with a distinctive taste for mother nature. Every recipe uses barley and hops from completely organic farms - absolutely no use of destructive chemicals here. Famous for it's own functioning organic farm, growing barley across 125 acres of land and that's not the half of it! They also have 200 wee black sheep grazing amongst it all and one big cow who produces the milk for staff and visitors caffeine needs. They also have their own veggie patch! So you can replenish all bodily fluids and have a munch without even feeling bad! If you fancy a pedal as well, you can try the Blondes and Happy Chappies Route (approx. 1.5-3 hours long) After meeting Chris and Emily from EBF at a recent Sales and Marketing conference, we had an instant connection - beer of course! The Edinburgh based factory is owner to the Paolozzi lager; brewed with 100% barley malt and a brewing lifetime of 6 weeks, the Munich style lager beer has a perfect bitter sweet balance. Replenish carbohydrates after a long ride and don't forget to purchase your own here, right here Right before this years le Tour de France, Brighton Bier approached us with an appealing idea for us both. They were hosting their own Grand Tour brewery event and wanted their own cycle kit to launch the tour event with - and here it is! Pretty damn awesome if we do say so ourselves... Brighton Bier's; international award winning brewery is a mere stone’s throw from the beach, a short ride from the South Downs and close to the finish of the iconic London 2 Brighton bike ride. Did you know - I bet you didn't:
- The only other beverages consumed worldwide, more than beer are water and tea!
- There was once a 'Great Beer Flood' - I kid you not! London 1814 (Google it), people actually drowned.
- The Czechs EACH DRINK over 40 gallons of beer a year... No wonder they're the beer capital of the world.
- Here's one for your wife - beer is good for you apparently, because it has silicon which increases calcium and prevents bone density.
- And guess what... It was al started by women! You're welcome :)
Brand Awareness OpportunityPromote your brand, with a custom printed cycle jersey! It's risk free, easy quick and you'll reach a world wide audience. As extreme coffee, alcohol, food and sweetie connoisseurs ourselves, we would love to help cycle cafes, distilleries and others alike, give their fans and customers a unique way of remembering their experience with your brand. Create a fully custom cycle jersey and take advantage of this one of a kind branding opportunity. It's a hassle free and simple process, and you'll receive your iconic design, just 2 weeks after artwork approval! Here's what we do for you; we design your garment (saving you all the creative work), after you've approved the design - we sell it online to customers. In general, our current clients (Bruichladdich, Talisker Ardbeg, etc) take a stock of their garments to sell on in their shops, however this is not essential. Still asking what's in it for you? You get branding through another referral source! As well as advertising free of charge, from the public who are purchasing your design - exposing your brand to mass audiences (globally). If this is something you feel that you would be interested in then all we need from you is your logo in a print ready format (Adobe, Illustrator, CorelDraw, Photoshop or a high res Jpeg). If you do have any elements that you feel are essential to your design then let us know! Otherwise we'll take inspiration from your website and corporate identity to create you something awesomeee! Here's some we made earlier:
benefits: it helps you maintain a healthy weight as it has no fat and very little sodium, it has been proven than whisky can boost your cognitive performance and reduce your chances of developing Dementia, heart health is another! Those who drink a moderate amount of whisky (regularly), have just shy of a 50% chance of experiencing a heart attack or stroke. There's more where pro's to whisky here. If you're going have a dram, do it right! Here's how... It’s common for bars here to stock 40 or 50 different bottles of Scotch; 150 bottles, all malt, is not that rare. I think it is a cultural thing – we’re very patriotic, don’t forget Here's some fun facts:
- Drinkers in the UK often choose to enjoy it with just a little water, but in Spain they mix it with cola. In Japan Scotch is enjoyed with lots of water and ice, and in China with cold green tea.
- Scotch Whisky is sold in around 200 markets worldwide.
- Scotch Whisky sells three times its nearest rival whisky.