Think of your promo merchandise as glorified brand ambassadors. Each piece of merchandise will instantly give prospective customers a first impression of your company; it will create an image of who you are as individuals and as a company – so you’ve got to make sure it’s a memorable product. In order to gain the right kind of attention and public impressions, you have to speak to the merchandise Guru Gods and ask: Do you really need it? Your product choice has to be appropriate to your company’s vision and mission identity; e.g. are you amongst others in the sports industry – selling a service or a product? A water bottle or an accessory such as a reflective band or sports towel could be a great approach to selling the life style. Orrrr, how about you’re involved in community development? Customised seed packets, or draw-string backpacks to avoid littering is another take on promoting your company beliefs. Is it a product for life, not just for now? You want to be able to freely give this product and know people will be proud to keep and actually use. Distributing thoughtless and cheap junk will have a life span to the closest bin – do not depict your brand as substandard, it’s your livelihood! The quality of your merchandise deeply reflects the value of your product or service; you want people to be proud of what they receive and show it off time and time again – at the gym or just scooting about day-to-day life. The customers wearing/ using the product are a walking billboard; you have to nail this decision! It’s a gateway to direct and free brand advertising. It might also be wise to take note that if you are a brand that promotes environmental issues or quality of working establishments, etc. that you do choose a product that is environmentally friendly and/ or made in the UK. Does it stand out? Does it make you look like a trendsetter or a follower? Neither is bad – as long as it stands out in the crowd. As well as making it practical and relevant, it has to have some creative spunk for people to remember your brand and associate great memories when they see, wear or use the item. For example, a pen need not be boring; your choice of colour and shape would set it apart from the rest, why not even make it a mini permanent marker? A keyring is as common as it gets, but a mini tape measure keychain from a real sports apparel company is both useful and unforgettable. Your promotional merchandise walks and talks your brand. Choosing them is serious business, but by keeping these 3 questions in mind, making the decision will be a breeze. So now what does your merchandise say about your brand?Read more...
Friday the 23rd of June saw the first day of the best biking festival of the year. The Muckmedden Head2Head Eliminator 2017, hosted at Parkhill Farm, Cupar. Arriving early on the sunny Friday afternoon meant we had our pick of the campsite, and after much deliberation settled on a spot close enough to the toilets for midnight visits. But far enough away to avoid the inevitable waft of keich that was certain to fill the air by close of play sunday. Our camping ritual insists that once parked, the first beer MUST be immediately opened and consumed quickly to avoid anyone from woosing out if the weather turns nasty. The clinking of bottles meant the start of an epic weekend full of bikes, beers and banter. Which by bedtime that evening, was had by the bucketload. Probably too much fun was had to be honest! We awoke at 7am on the Saturday slightly fuzzy, shovelled in breakfast and quickly dashed over to the event village to visit the guys at The Cycle Jersey to pick up my shiny new race shirt for the day, and special Eliminator tshirts and mugs! We couldn’t have James representing and not myself as well! Atop the hill the wind was trying to take us back to Edinburgh, and if Stevie had caught enough sick air off the cheeky double at the start of the run, that's where he just might have ended up! The course consisted of a blast along the crest of the hill, turning down the face of it over the launch pad jump, then blasting into the woods. Down a steep slippery chute, exploding into the event village and over the road gap into the final section through a barley field! None of us had ever competed in a head to head before, so we didn't know what to expect, but as usual, Aaron and his team put together an excellent format which is friendly and fun, but lets not forget its still a race!!! Its win or be eliminated! Big Steve was called first and wasted no time in collecting the teams first win of the day. James and myself followed, both winning the next few runs. However a pedal slip at the start by myself saw me eliminated shortly after and Stevie too was pipped at the post by his opponent only a couple runs previous. Leaving James to bring home some silverware for the boys, but sadly this was not to be. Eliminated by one of the top riders attending saw us all hitting the bar sooner than we would have liked! But…..without realising it, I was the last eliminated eligible to qualify for the barley dual slalom. Another smaller knockout tournament held between finals of the Eliminator event. Which to my delight, I won!!!! So when all was said and done the team gained our 2nd Gold medal, which by the way, iv only just managed to pry from my chest as I was so chuffed. It may not have been the main event, but we will take any medals we can get!! Needless to say, the rest of the Saturday evening was spent dressed up as an 80s trucker in a full mullet and double denim, flying around on a borrowed tandem bike and drinking more than our own bodyweight in alcohol! Of course it was…there's no other way! Sunday morning came and we fell out of our vans into another gale force wind and began dismantling our HQ, we said our goodbyes and hit the road for home. Another epic weekend of gears and beers with some seriously quick and talented riders thanks to Muckmedden events. Plenty banter and laughs had by us at JRS ENDURO and The Cycle Jersey, always good patter over a pint with these guys…. and not to mention our epic new racing shirts!!!! Thanks again, much love and we look forward to seeing you all at the next event. Cheers!!!Read more...
Event branding is probably the most important element to planning, other than sticking to budget of course. It can make or break your event and we're here to make sure that doesn't happen; we can provide you with event merchandise and supplies that will: Help your customers know what to expect and create an awesome social buzz. Therefore create recognition. It will generate loyal customers and generate referrals (furthering recognition). And most importantly it will add value. With over 20 years in the printing industry - we've catered for the best of the best including: Amstel, Atherton Racing, Cancer Research, Dune, Jet2 and many more. You've probably heard of No Fuss Events too, if you're reading this blog post? Well, we've also worked with them for over 10 years - producing all event merchandise for every event! That's right, any old number boards or promo tee's you have kicking about the house from way back, we made them! Now branding isn't just a logo and it's more than just posters - although that's somewhat important too. You need to be your brand persona; it's in the way you answer the phone, your website content, definitely in your social media distribution and how you physically present yourself to the customer (that part we can help you with). Visit @Eventureworks on Twitter and Facebook for more information and news on what we're up to.Read more...
Eventureworks - thecyclejersey's partner pageA professional large scale format printing service and mail order company, who supplies event organisers with all they require to tie together their event. At Eventureworks we offer various highly durable and impressionable elements of events and supplies merchandise; ranging from number boards, flags and podium backdrops - even accessories too! As well as fully branded clothing specific to your event or brand. In general, we tend to supply mainly cycling and multi discipline sports, such as Triathlons. Producing number boards (both Tyvek & fabric), promotional t-shirts, podium backdrops, flags and banners. This is not a limited service company though! Our supplies and merchandise are suitable for almost any kind of event: charity fun runs/ obstacle courses, various kinds of festivals, school sports days, team or club events and corporate company schemes With decades of experience in print, design and manufacturing we can vouch for our well earned reputation and trustworthy UK service. For further information on our range of products and our printing process, visit our website or contact us at: firstname.lastname@example.org